Thursday, November 12, 2009

Ashes Fever Lifts Tv Ratings As Cricket Fans Tune in to See England v Australia


Sky Sports 1 and Channel Five enjoyed good ratings over the weekend as cricket fans tuned in to the England v Australia Ashes Test from Lords.

Live coverage of the match made Sky Sports 1 the most watched multichannel service for much of Saturday and Sunday, while Channel Five's evening cricket highlights programs were the network's most watched show on both days as England took themselves to the brink of winning a Lord's Test against Australia for the first time since 1934.

Sky Sports 1 averaged 687,000 viewers and a 6.5% multichannel share for its cricket coverage between 10am and 7pm yesterday, Sunday 19 July, as England set out to bowl Australia out in their second innings and win the match.

The Sky cricket audience peaked at 993,000 viewers in the quarter hour from 12.45pm yesterday, according to unofficial overnights.

Sky Sports 1 had a slightly bigger audience on Saturday, 18 July, with an average of 698,000 viewers and an 8% multichannel share over nine hours from 10am.

Viewing on Sky Sports 1 on Saturday peaked at 1.22 million viewers between 5.45pm and 6pm. The channel averaged 1.18 million for an hour from 5.30pm.

On Friday, 17 July, Sky Sports 1 averaged 458,000 viewers - a 5.3% multichannel share - for its coverage from Lords between 10am and 7pm. The Friday cricket audience peaked at 903,000 viewers in the quarter-hour from 6pm.

Five, which has been broadcasting highlights of England's home Tests since 2006, enjoyed its biggest audience on Friday, with 1.4 million viewers between 7.15pm and 8pm, a 7% share.

Yesterday Cricket on Five: the Ashes attracted 1.1 million viewers and a 5% share in the same slot; while on Saturday the highlights from Lords had 1.3 million and a 7% share.

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